Shining a Light on Latina-Owned Businesses
No one can turn off a Jefa’s light. That’s why PepsiCo is on a mission to give Latina-owned restaurants, bodegas, and carnicerías the resources they need to step into the spotlight and shine.
Jefa-Owned for a Brighter Tomorrow
What makes a Jefa? A Jefa is a Latina boss that breaks down barriers and never gives up on her dreams, her community, or her family. A Jefa knows that starting your own business takes blood, sweat, and lágrimas, but fearlessly does it anyway.
PepsiCo invites all Jefas to step into the spotlight and apply for the Juntos Crecemos Hispanic Digital & Delivery Program.
Hispanic Digital and Delivery Program
- Strengthen your online presence through search engine optimization, online review response strategy and marketing tactics
- Optimize online ordering tactics by choosing the right ordering provider, designing your online menu and utilizing menu photographs and descriptions
- Build the infrastructure to get your kitchen operations and delivery logistics moving fast
Featured in image: Owner of Sunshine Meat Market, Sterlyn Disla (center), with daughters, Karissa and Vanessa
I’m a Latina business owner, and I’ve seen so much adversity through that. To have found this community - the grant is great, but having coaching and someone who supports and believes in you - that’s the true reward of it all.
Nayomie Mendoza
Cuernavaca's Grill
This program is empowering women, and I have never seen another vendor do that. At the end of the day, you have a lot of responsibilities as a woman - you have to hold down the household, get a job, and run a business.
Priscilla Valladares
Laguna Market
As a Latina in a male-dominated industry, it makes me feel empowered to know that a brand like PepsiCo is taking brands like us under their wing and doing whatever they can to bring us into the limelight. It’s nice to know that they’re paying attention.
Claire Risoli
Pocha LA