PEPSICO IS ON A MISSION TO PROVIDE WOMEN-OWNED RESTAURANTS, BODEGAS, AND CARNICERÍAS THE RESOURCES THEY NEED TO THRIVE.
Empowering Jefas and Local Communities
Women, especially Latina entrepreneurs are a powerhouse, driving innovation, resilience, and transformative change in the world. Despite facing disproportionate challenges such as lack of access to funding and resources, they embody unwavering determination and resilience. These jefas are not just starting businesses - they are creating opportunities, uplifting communities, and inspiring future generations.
PepsiCo launched Jefa-Owned to shine a spotlight and support Latina-owned restaurants, bodegas, and carnicerías.
This initiative aims to help them thrive financially, make a lasting impact, and contribute to stronger, more prosperous communities.
Join us in championing the Jefa-Owned movement to build a brighter tomorrow for all.
This year, the Jefa-Owned campaign is encouraging foodies and restaurant-goers across the country to discover, dine, and celebrate Hispanic cuisine at their local Jefa-Owned businesses.
On August 23, PepsiCo invites consumers to dine at select Jefa-Owned businesses nationwide between 4-6 p.m., local time. To make it easier to discover local eats, PepsiCo Juntos Crecemos has curated a list of diverse Latina-owned restaurants in select cities:
JEFA EMPOWERMENT SESSIONS
Network and Connect with Your Local Business Community
During August, PepsiCo is hosting a series of Jefa Empowerment Sessions in major cities across the country. Featuring credible voices in business development, leadership, women empowerment, and more, these sessions provide a valuable opportunity to connect with other business owners in your local community and gain insights from top industry leaders.
Reserve your spot at a Jefa Empowerment Session by entering your information below:
About the Movement
Since 2022, PepsiCo Juntos Crecemos (Together We Grow) has committed to strengthening Hispanic-owned restaurants, bodegas, and carnicerías (meat markets), including those owned by Latinas. Since then, our efforts have consistently included spotlighting and providing business-building resources to Jefa-Owned businesses.
2022
JEFA-OWNED MOVEMENT BEGINS
In March 2022, in celebration of Women's History Month, PepsiCo shone a spotlight on five extraordinary jefas from across the country, alumni of PepsiCo Juntos Crecemos. Uniting in a powerful moment, they rang the Nasdaq Opening Bell as a testament to their entrepreneurial contributions to the U.S. economy. PepsiCo unveiled the first-ever Jefa-Owned neon sign, a vibrant symbol of the strength and resilience of Latina entrepreneurs.
2023
Building on the campaigns initial success
In its second year, PepsiCo Juntos Crecemos expanded its campaign, partnering with Celebrity Chef Lorena Garcia, and featured a series of special events to celebrate and elevate the stars of the food and beverage and culinary world - las jefas (Latina small business owners). The campaign culminated on National Jefa Day, where PepsiCo Juntos Crecemos covered consumer meal tabs at select Jefa-Owned businesses, boosting foot traffic and increasing their visibility.
2024
"JEFA HOUR" MOVEMENT TO UPLIFT JEFA-OWNED BUSINESSES
PepsiCo Juntos Crecemos is taking the Jefa-Owned signature campaign to new heights by launching "Jefa Hour," a national initiative to increase visibility for jefas. In partnership with strong advocates for Latina empowerment, the United States Hispanic Chamber of Commerce, Hello Alice and actress Stephanie Beatriz, the "Jefa Hour" movement includes a national call-to-action to increase visibility, business resources and grants, and local community sessions for women entrepreneurs.
PepsiCo Juntos Crecemos is steadfast in its support for Latina small businesses, contributing to economic prosperity and fostering impactful change in communities.
PEPSICO JUNTOS CRECEMOS GRANTS PROGRAM
This year, in partnership with Hello Alice, PepsiCo Juntos Crecemos is awarding twenty (20) grants of $10,000 each to women small business owners in the food and beverage industry.
Applications will be open from
August 20, 2024, to September 27, 2024, at 6 p.m. ET.
Grant recipients will also gain access to other business building resources including the Business Health Accelerator and Boost Camp, inclusive of personalized consultations, mentorship, networking opportunities and more.
All grant recipients will also receive access to the five-week PepsiCo Juntos Crecemos Hispanic Digital & Delivery Program for personalized consultations on delivery logistics, technology, marketing, and search engine optimization (SEO).
Partners
Jefa-Owned proudly acknowledges our esteemed partners, who share our commitment to celebrating and empowering Latina-owned businesses.
