Man and woman at a table talking and drinking Pepsi

Hispanic businesses, especially small businesses, also play a central role in the community that is more than economic:

Bodegas & carnicerías serve as community spaces where neighbors connect daily with family and friends to receive support and guidance.

Restaurants are gathering spots that celebrate and honor Hispanic heritage, while local markets sell the spices, fresh foods, fruits and vegetables typically found in Latin America.

PepsiCo recognizes and celebrates the essential role that these businesses play in the fabric of the U.S. Hispanic community.

Featured Stories

Papa’s Cache Sabroso continues its legacy.

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Mi Tierra. A story with Mexican flavor.

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Miranda’s Grocery. The bodega we all need in our barrio.

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Industry Partners

Latino Food Industry Association

LFIA represents Latinos in the food industry. The U.S. has an estimated 62 million Latinos representing 19% of the U.S. population, it is easy to see how this consumer market has influenced and contributed to the food and beverage industries in the U.S.