PepsiCo invites CPG businesses creating snacks or beverages inspired by Hispanic flavors and culture to apply to the PepsiCo Greenhouse Accelerator Program: Juntos Crecemos Edition. Eight selected businesses will receive a $20,000 grant along with a personalized five-month business training program to tackle their specific business challenges.
Learn more about the program and how to apply here.

Man and woman at a table talking and drinking Pepsi

Hispanic businesses, especially small businesses, also play a central role in the community that is more than economic:

Bodegas & carnicerías serve as community spaces where neighbors connect daily with family and friends to receive support and guidance.

Restaurants are gathering spots that celebrate and honor Hispanic heritage, while local markets sell the spices, fresh foods, fruits and vegetables typically found in Latin America.

PepsiCo recognizes and celebrates the essential role that these businesses play in the fabric of the U.S. Hispanic community.

Featured Stories

"We're so grateful for the support we've received from PepsiCo through the Juntos Cercemos platform and the Hispanic Digital & Delivery Program at such a pivotal moment. Thanks to the expert help we received, we're much better prepared to meet the demand of more customers arriving for The Big Game and beyond. This has made a tremendous impact on our business, which will promote continued growth. We can't recommend this program enough."

Alexis Carbajal, Phoenix Coqui

Mother Grocery and Deli Family Owned

“My husband always wanted to have a business, and I said, “Alright, let’s work together to have a business.” I used to work as a hairstylist, and he suggested we open a hair salon. But I didn’t want to be the only one working by myself, while everyone was hanging out. I wanted a business where we could all do the same thing, so that’s why we opened Mother’s.

When we first learned about the Hispanic Digital & Delivery Program (HDD), I was a little nervous. It felt too good to be true. Sometimes it still feels that way, but I really believe in this. They really want this program to work. And it does!

The HDD team can help a lot of small businesses the same way they helped me. Now I feel like I don’t just have a grocery store; I have a supermarket.”

Brindice Nicasio, Mother’s Grocery & Deli

Claudy's Kitchen Owner

“In June 2020, I was able to achieve one of my dreams by opening my own Peruvian restaurant, Claudy’s Kitchen in Riverdale, a neighborhood in the Bronx. The most gratifying thing about having my restaurant is the response we’ve had from our clients. The most challenging has been risking everything and opening my restaurant during the pandemic.

To remain afloat during the pandemic, we looked for resources and support for small businesses, specifically those dedicated to supporting Hispanic business owners. As a result of our search, we formed part of PepsiCo’s Juntos Crecemos Hispanic Digital & Delivery Program and received a grant through the PepsiCo Foundation’s IMPACTO Hispanic Business Accelerator."

Claudia Berroa, Claudy’s Kitchen

What the Hispanic Small Businesses Have to Say

Papa's Cache Sabroso: “My brother started it, I just keep it going.” Audio Description

Mi Tierra: “A little piece of México in Chicago.” Audio Description

Miranda’s Grocery: “More than 25 years as part of the community.” Audio Description

Industry Partners

Latino Food Industry Association

LFIA represents Latinos in the food industry. The U.S. has an estimated 62 million Latinos representing 19% of the U.S. population, it is easy to see how this consumer market has influenced and contributed to the food and beverage industries in the U.S.