Program & Resources
With customers increasingly online, restaurants, bodegas and carnicerías need to make strategic upgrades to their technology, services and business models.
Hispanic Digital and Delivery Program
The Hispanic Digital & Delivery Program is a personalized, expert consultation designed to provide immediate and lasting improvements to restaurants, bodegas and carnicerías. Selected businesses work with a team of advisors over an eight-week period to level-up delivery logistics, technology, marketing and SEO.
- Strengthen your online presence through search engine optimization, online review response strategy and marketing tactics
- Optimize online ordering tactics by choosing the right ordering provider, designing your online menu and utilize menu photographs and descriptions
- Build the infrastructure to get your kitchen operations and delivery logistics moving fast
PepsiCo Foundation Impacto Hispanic Business Accelerator
Through IMPACTO, the PepsiCo Foundation will provide $10 million in grants, loans and coaching over the next 5 years to Hispanic food & beverage business owners. Hispanic-owned businesses face challenges due to historical inequities and have been disproportionately impacted by COVID-19. Through access to capital, high quality coaching and connections, this program will help entrepreneurs continue to operate businesses that create jobs and wealth in their communities. Applications for 2022 are coming soon.
Bodega and Carnicería Essentials
Nowadays, safety is a must in the retail industry. That is why we are providing bodegas and carnicerías safety kits to give the customers peace of mind every time they want to buy their favorite products. Additionally, we will provide business development support to help drive in-store sales.